Where is MLM 2.0 heading? Toward an inevitable and profound synthesis: AI will take over operational intelligence, while humans will focus on emotional intelligence and strategic mentorship.
Automation powered by machine learning will not only optimize advertising budgets and user behavior tracking but also analyze the effectiveness of distributor training — collecting insights from CRM systems and loyalty programs. This will allow leaders to make fewer but far more fundamental, data-driven decisions — not guided by intuition or hasty assumptions.
We predict that the core value of a leader will shift from transferring product knowledge (AI will handle that) to developing leadership qualities and facilitating dynamic, living communities — which, as we know, cannot be managed like traditional channels.
Routine automation frees us for the main mission: building sustainable, long-term strategies that require awareness and deep personalization — strategies that enhance, rather than replace, human interaction.
Would you like me to make it sound more native for an international business audience (LinkedIn-level tone, short and punchy sentences), or keep it academic and analytical, as in your original Russian?
